From a useful idea
to a working system.

Built a mobile specimen-collection company turnkey, taking it from concept to a launched business with its full operating model, technology stack, brand, and go-to-market engine.

• Designed the service model and a three-tier pricing structure (premium, standard, off-peak) with distance-based travel pricing, balancing margin, route efficiency, and customer demand.
• Built getmyblood.com end to end, including platform selection, site build, online booking, and payment checkout, giving customers a self-service path from first visit to confirmed appointment.
• Engineered an AI phone receptionist on ElevenLabs and Twilio that answers and handles calls around the clock, with Make.com automation sending every call summary and transcript to email and SMS in real time.
• Diagnosed and resolved a call-routing failure across Google Voice, Twilio, and ElevenLabs, restoring reliable inbound call flow.
• Created the brand from scratch: positioning, the tagline "Speedy. Friendly. Accurate. Easy.", the logo and visual system, and a signature mascot used across all channels.
• Identified and launched a new revenue line in DOT and non-DOT employer drug and alcohol testing, and wrote its positioning and outreach.
• Authored the provider outreach playbook, covering cold email sequences, voicemail and walk-in scripts, follow-up cadence, and a prioritized target list spanning concierge medicine, assisted living, home health, hospice, high-volume specialty practices, and DOT-regulated employers.
• Wrote the SOPs, intake forms, and customer workflows that run daily operations, and designed the SMS appointment-reminder program and its compliance registration.
• Drove demand through local SEO, social campaigns, review generation, and a coordinated print collateral set (provider one-pager, business cards, trifold, vehicle decals) tied to the website by QR code.